AI-enabled GTM strategy · Applied AI enablement
years in marketing and planning
practical AI workflows built
estimated reporting time saved annually
paid-search spend audited across 12 months
Anonymized examples from complex, evidence-sensitive marketing environments. Each system combines AI assistance with structured checks and human judgment.
01 / REPORTING
Building custom reporting systems that save 22.5 hours every month
LinkedIn Ads application and Google Ads MCP workflow through Hermes
THE PROBLEM
Recurring LinkedIn and Google Ads reports required repetitive preparation, calculation, campaign review, and manual analysis.
SYSTEM AND TOOLS
Built a custom application to automate LinkedIn Ads reporting and a separate Google Ads workflow that uses natural-language requests through a custom MCP connection in Hermes Agent. The systems handle KPI analysis, prior-period checks, campaign detection, and structured commentary.
MY ROLE
Identified the opportunity, then designed, custom-developed, configured, tested, operated, and evolved the workflows.
CONTROLS
Calculation checks, source verification, human review, and final in-platform QA before any result was used.
Outcome
Reduced estimated preparation time by 75%–81% and saved approximately 22.5 hours per month across eight recurring reports.
02 / AUDIT
Paid Search Audit at Scale
Read-only agentic analysis across approximately $900K in annual spend
THE PROBLEM
A multi-account audit required analysis at a scale that was difficult to perform consistently and comprehensively by hand.
WHAT I DESIGNED
A structured read-only audit across seven accounts covering approximately $900K in Google Ads spend over 12 months, 91,000 keyword rows, and 132,000 search-term rows.
MY ROLE
Designed and directed the workflow, reviewed its output, and translated validated findings into stakeholder recommendations.
CONTROLS
Read-only access, defined checks, validation steps, human review, and recommendation-level judgment.
Outcome
Produced a full findings-and-recommendations presentation that prioritized campaign and ad-group restructuring together with conversion-attribution improvements to strengthen pipeline generation and measurement.
03 / GTM
Building activation plans for complex products and evidence-sensitive audiences
Integrated GTM and growth planning
THE PROBLEM
Newly signed clients needed a defensible plan connecting business goals, audiences, channels, budgets, creative requirements, measurement, and execution.
MY APPROACH
Discovery, audits, market and competitor research, keyword and audience research, channel selection, budget allocation, forecasting, KPI planning, and activation handoff.
MY ROLE
Lead approximately 6–12 post-sale planning engagements annually and present recommendations to clients and activation partners.
PLANNING BREADTH
Paid search and paid social expertise supported broader planning across programmatic display, endemic media, and other integrated placements as appropriate.
Commercial context
Integrated plans typically span approximately $700K–$1M in annual third-party media spend, excluding agency and media-management fees.
How I work
AI is useful when it improves a real decision or workflow. The system still needs evidence, controls, and a person accountable for the outcome.
02
Build something practical
Combine GTM judgment, AI tools, structured context, automation, and lightweight integrations into a usable workflow.
03
Validate before scaling
Use calculation checks, deterministic validation, human review, approval gates, and real-world testing.
About AJ
I am an AI-enabled GTM and commercial strategist and applied-AI workflow builder. My deepest expertise is in paid search, paid social, analytics, and integrated planning for complex biotech, pharma, diagnostics, and precision-medicine audiences.
I use grounded execution experience to solve broader problems involving market strategy, measurement, reporting, workflow design, and commercial decision support.
Primary lane
AI-enabled GTM & commercial strategy
Adjacent lane
Applied AI enablement & workflow solutions
Preferred industries
AI drug discovery · drug development · oncology and cancer therapeutics · genomics · healthcare AI · scientific software
Role structure
Strategic IC · player-coach · team builder
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